Just my opinion, i think that material is pretty uv reflective. sure you could throw some brush on it but if your gonna do that you just as well make your blind out of brush. Also i dont like how it restricts your shooting, and your sight. I have a primos vision that has the zip out window on the top but with my run and gun method it is just too much to pack around.
If your going to use any store bought blind, you ought to mud it first thing. Mix up dirt and water from the fields you hunt and mop it on (rub it in). Let it dry and knock off the excess, then fill in the stubble straps with the field foliage. It makes them alot easier to hide, you don't need near as much grass or brush. Just my2 pennies.
